Idèe (pronounced, eee-dey), is a clothing store that is the brainchild of mother and daughter tandem, Rica and Cecilia Davila.  It was born out of a love and appreciation for beautiful clothes, shoes and accessories that they see in their travels. Rica and Cecilia think of Idèe as a gift to women, who like them, have grown tired of seeing the same type of merchandise and trends everywhere.

It is for women who wish to stand out and feel unique in their ensembles.  Their look is “stylish yet understated”.  A look I am particularly drawn to since I view fashion as something that should be effortless but obviously packed with ones unique sense of style.  Never contrived or too ‘thought of.’  The women of Idèe say that their pieces can be confidently worn by women in their 20’s to their 60’s.

More about Idèe

 

The owners go on to say that their designs are inspired by traditional Asian attire, especially Japanese and Filipino, but made to look modern without being trendy.  The colours are mostly black and gray for the knits, and muted shades of silver, gray and mauve for the woven pieces.  Their line is versatile, travel friendly and easy to wear, day or night.  The cuts and silhouettes, all meant to be flattering.  Each piece has a special twist and detail that makes it unique and unexpected.

 

 

 

It is the complete shopping experience as they have an accessory line, bags and shoes.  All very well made using high grade material and most of what I have mentioned was picked up from Idèe’s press release and my conversations with Rica.  My humble opinion, Idèe is understated elegance at its finest.  Each select piece packs a unique punch, keeping you stylish for years.  The designs are current yet timeless.  Investing in some items would be smart.

 

 

 

In addition, Idèe has started a men’s clothing line that carries its own leather bags, belts and accessories.  It is for the secure, daring and confident, modern man.

 

 

 

At times, Rica, likes to collaborate with upcoming designers to create an exclusive line for the store.  Here she is with Sofia Borromeo of sofie.b, ready-to-wear.

 

 

 

Behind Idèe

Rica Lorenzo Davila is the chairperson of her family’s holding company, with businesses in agriculture, real estate, trading and finance.  She is also chairperson and CEO of their subsidiary that owns and manages a fruit growing and export business based in Mindanao.  Her daughter, Cecilia, is an aspiring entrepreneur whose background is marketing and communications.

Idèe Address: Ground Floor, Lapanday Center, 2263 Pasong Tamo Extension, Makati City1231, Philippines.
Store Hours: Mon to Fri, 10AM-6PM | Sat and Holidays by appointment | Sun closed
Call: +632 8339763 | +63917 6753475
Facebook: www.facebook.com/IdeeFashionPh
Instagram: @ideeclothingstore